SCOREGolf’s The Top 100 was updated to renamed to be the THE 100 golf courses in Canada. The strategy focused on growing the property amongst fans and stakeholders of golf clubs.
A lead up campaign was centered around the launch of the list of 100 best golf courses in Canada. My Faves was developed as part of the lead up to create content around weekly winners, and build awareness of launch.
The Numbers• Traffic increased 8x in the same period of the previous campaign.
• Earned media increased 3x
• Organic pageviews to SCOREGolf increased 2x
• Second Screen opportunities were created on each of the TV shows that appeared on TSN.